NULTURE
2021
Nature has always been part of human existence as we participate in it ourselves.
It seems as if we have created a distance from what we are; nature. In some cultures nature is central, but in our western world capitalism has taken over and we have forgotten what really matters. Nulture is a concept in which we want to incorporate nature back into our culture.
The podcast is a research method in which we talk to companies, experts and individuals to understand their knowledge, interest and workingmethods.
Our aim as researchers and designers for the project is to get a better understanding on how nature effects our mental and physical health.
In the end we designed a perfume to replicate a place in nature. The way we presented the perfume was through an installation where instructions were given on how to make your own natural perfume in order to get back into nature and be reminded on the importance of nature through smell and memory.